As an ecommerce business owner, there's no doubt you're always looking for ways to increase your profits. With rising ad costs and increases in shipping and product costs, one of the best ways to improve your bottom line is to boost your store's conversion rate.
To explain it in simple terms, your conversion rate is the percentage of people who visit your website and take action, such as buying a product or signing up to your email list. If you can increase the number of people that purchase then your conversion rate has increased.
More often than not, ecommerce store owners think that the only way to boost conversions is to simply increase traffic to your website, but that's not always the case. There are plenty of things you can do without spending more money on advertising or marketing initiatives.
In this blog post, we will discuss five ways you can boost conversions on your Shopify store without sending more traffic!
Use an Upsell App
If you're not using an upsell app on your Shopify store, you're missing out on a huge opportunity to increase profits. Upsell apps allow you to offer customers additional products or services at checkout, which can help boost your average order value and conversions.
There are several great upsell apps available for Shopify stores, so be sure to do your research and find one that will work well for your business.
Our Pick - Monster Upsell
We love Monster Upsell because it adds a slick looking slide-out cart to your store and gives you various options to increase conversions and boost your average order value.
Generate Customer Reviews
Customer reviews are a valuable asset that can help boost conversions on your Shopify store. Potential customers are more likely to purchase from a store that has positive reviews than one without any reviews at all.
Using photo reviews on your store is a very powerful form of social proof, and you can also use the reviews in other methods of advertising like Facebook ads and email marketing.
There are a few different ways you can collect customer reviews, the most popular way is to send follow-up emails after someone makes a purchase. You can automate this process by installing a review app on your store to make it easy for customers to leave feedback.
Once you have collected some reviews, be sure to showcase them prominently on your website. This will show potential customers that others have had positive experiences with your business, which will increase the likelihood of them making a purchase as well.
Our Pick - Loox Reviews
Loox Reviews is a great option, I've always used it on my stores. Judge.Me is another popular one too.
Add Urgency and Scarcity
Another great way to boost conversions on your Shopify store is to add urgency and scarcity to your product pages. This means that you make it clear to customers that there are only a limited number of items available, or that the sale is only going on for a limited time.
Urgency and scarcity are effective because they create a sense of FOMO (fear of missing out) in potential customers. When people think they may miss out on an opportunity, they are more likely to take action.
There are a few different ways you can add urgency and scarcity to your products. You can use countdown timers on your product pages, show how many items are left in stock, or offer discounts for a limited time only.
Whatever method you choose, make sure it is real and legitimate scarcity. Don't lie to customers. If you always have a countdown timer on your store then you can kiss your return customer rate goodbye! They will know that you are being untruthful and they will lose trust in your brand.
Our Pick - Hurrify Countdown Timer
Hurrify is a simple and affordable app with various countdown timers.
Collect Emails and Build Your List
One of the best ways to boost conversions on your Shopify store is to collect emails and build a list of potential customers. This way, even if someone doesn't purchase from you right away, you have a way to stay in touch with them and continue marketing your products.
There are a few different ways you can collect emails on your store. The most popular method is to offer an incentive like a discount code or free shipping in exchange for an email address. To do this you will need to install an email marketing app and add a sign-up form to your website.
Once you have collected some emails, you need to start building relationships with these potential customers. Send them valuable content, such as blog posts or product recommendations, and give them special deals from time to time. If you provide value and build trust, you will be much more likely to convert these leads into paying customers.
Our Pick - Klaviyo Email & SMS
Klaviyo is one of the most powerful email marketing apps available and it's my personal favorite. You can also try something a little more gimmicky like Privy which has features like the famous "spin to win" wheel.
Use Heatmap Software
Heatmap software is a valuable tool that can help you boost conversions on your Shopify store. This type of software tracks where users click on your website and tracks their movements on your site. This information can be extremely valuable in helping you to optimize your website for more conversions.
There are a few different heatmap software options available, so be sure to do your research and find one that will work well for your business. Once you have installed the software, start tracking your data and making changes to your website based on what you see.
For example, if you notice that people are not scrolling down very far on your product pages, try adding more compelling content or images further down the page. Or, if you see that people are clicking on a particular element on your website, make sure it is optimized to convert visitors into customers.
Our Pick - Lucky Orange
Lucky Orange appears to be one of the more popular heatmap apps so if this is something that interests you, take a look at it on the Shopify app store.
The Final Word on Increasing Your Shopify Conversion Rate
You don't need to implement all 5 of these conversion boosting tips at once, but you should definitely make a plan to use them all at some stage in your ecommerce business.
Collecting email addresses and generating customer reviews should be standard features in your ecommerce business, but something like using heatmap software might be an activity you only perform from time to time.
What other methods do you use to increase conversions on your Shopify store? Let us know in the comments below.
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Important Note: Whilst we make recommendations for Shopify apps in this article, we are not affiliated with them and we always encourage users to test different apps and make the best decision for their specific scenario!