Style & trends

Ugly Christmas Sweatshirts

Aug 26, 2020
min read

The season for ugly Christmas sweatshirts is indeed just around the corner! And because it’s a season of giving, this product niche and category could once again be a huge opportunity for e-commerce

In this article, we make a case for perhaps one of the most certain ways print-on-demand entrepreneurs can make easy and serious sales during the biggest selling season of the year.

When did this tradition begin?

Sweaters, and a bit later on, sweatshirts have been a fashion staple in the US as early as the late 1900s. These would've been plain colors with sometimes a logo in the early years. More functional in those days.

Fast forward several decades, we'd remember Bill Cosby as one of the early adopters, you might say, of ugly prints on sweaters.

National Lampoon's Christmas Vacation, as well as several other appearances on tv and cinema, didn’t quite help stop the movement.


Tim Allen playing Santa Clause and Colin Firth going anti-dashing in Bridget Jones. All the way to Ryan Goesling in Lars and the Real Girl. Ugly Christmas sweatshirts and sweaters have been ingrained in pop culture.

And then now, from the early 2000s, year on year, it's been on and off as a trend. Season purchases.

But seasonal, REPEAT purchases. For families and groups of friends, it’s a game. A contest. To see who arrives at the sweater party with the funniest, ugliest design. And who wore it best on Instagram.

Massive Sales from our Free Ugly Christmas Sweatshirts Designs

If 2018 and 2019 sales numbers here at Submliminator would be an indication, we should expect a continuation of an uptrend for print-on-demand online trade for ugly Christmas sweatshirts.

We’ve made available a number of free designs for our customers in the past. Because they’ve been a hit, we’re offering them again this year in 2020. With the old design lines still available, we’re also coming up with new ones to sell on your web stores.

With fashion sweatshirts at 20% Cotton / 75% Polyester / 5% Spandex. While athletic sweatshirts and hoodies at 95% Polyester / 5% Spandex. All made with soft and ultra-comfy fabrics.

Ugly Christmas Sweatshirts in E-commerce in the Time of COVID-19

Although there was huge uncertainty in the air at the start of this pandemic, worries have eased a bit. People are staying at home mostly. Going out only for basic necessities. But online shopping has perhaps been unaffected as a whole.

Source: Digital Commerce 360 analysis of U.S. Department of Commerce data
Source- Digital Commerce 360 analysis of U.S. Department of Commerce data

Amazon alone has been posting record profits reaching $5 billion in the months of May through July 2020.

People are indeed staying home but it seems they’ve turned to online purchases as a means to cope. For some, it’s the act of buying itself that helps them get through the shift in lifestyle.  Others though are more open now to explore new products and services online.

There will be parties this holiday season, perhaps even earlier and bigger than in the past to make up for so much time in isolation.

Enter ugly Christmas sweatshirts and other items in the “wants” category but nonetheless oh so trendy.

With our Free Ugly Christmas Sweatshirts designs, we help you, dear print-on-demand entrepreneur, give your customers some “here, take my money” feels.

Here are some best selling designs from the past!

Spotlight: Free Ugly Christmas Sweatshirts Designs

A preview from our free designs offering
A preview from our free designs offering

Free Designs? Really?

Oh yes, totally free! No extra costs for a designer. Just you browsing through our selection of 100% free and available ugly Christmas sweatshirt designs.

Once you’ve chosen one of our free designs, just publish them to your store and you can start selling them.

Can I submit my own custom designs?

You certainly can! Our very own Subliminator print-on-demand mockup generator makes this very easy for you.

Check out our help article to see everything you need to know about the Mockup Generator.


And that’s it!

Selling ugly Christmas sweatshirts this coming holiday season is going to be huge. Thank us later

Hope you got inspired by the free designs we have. It’s an ever-growing catalog so be sure to keep checking back.

Want to continue upping your e-commerce game? Check out our other articles on the blog.


JC is E-commerce Content Editor at Subliminator. He is also a consultant for digital marketing and small business. Outside work, he enjoys diving, snorkeling, and trying out new food.

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